Brand: Lincoln Concept: New Audience (younger people., still elegant) Quality is our secret A safe trip Oasis on the road-1 Above our category, beyond just a brand-1 More than a car Flawless Drive with confidence-1 Expect greatness Touching every base-1 Reaching out Hop in Style, Elegance,...

Hyperbole There are basically a million ways to eat an apple. I wouldn’t eat with you if you were the last person on earth. If you touch my doughnuts, you’re a dead man. Imagery The warm, golden glow of the sun lit up the lush, green...