10 Jan Commercial Description
Audi- Equal Pay
The commercial is about a girl who is in a car race against all young boys. The cars all look as though they are hand built by the young drivers and their parents. The commercial tells the story of how a father is trying to raise his daughter to feel that she is just as smart, capable and intelligent as men. The campaign focuses on speaking out on equal pay for women. Thus, the father is showing her that although she may be automatically judged because of her gender, she is still capable of winning the race. The commercial ends with the father and daughter walking to their Audi after she wins the race.
Windex- The Story of Lucy
This commercial conveys a very emotional story that shows through video and no words. The story is told from the angles of mirrors, windows any products that can be cleaned with Windex like a magnifying glass. The story starts with a father on a ship looking out the window, then looking through a window on an airplane and finally running to the hospital and looking through the glass and seeing his daughter for the first time. The story does a fantastic job of showing how in important moments in your life. You go through the story of lucy, and you see her grow up, and finally, she becomes a mother and her father is running to the hospital again but this time looking through the window to see his daughter holding his newborn granddaughter.
The commercial makes you want to buy Windex to make sure you don’t miss a moment in your life.
Extra Gum- Can’t Help Falling In Love
The commercial tells a story of two teenagers who meet by sharing a piece of gum. The teenage fall in love and grow up together, and in every meaningful moment they have shared together they have also shared a piece of gum. The boyfriend one day makes a gallery of the gum wrappers that illustrate each moment and finally, he proposes to her through a drawing on the gum wrapper. The story is very emotional and makes you feel as though you’ve also lived their love story. You would have never thought that sharing a piece of gum would mean so much, but it does!
